Why Social Media Content are More Effective than TVC ?
Social media contents are any materials that you create or share on social media platforms, such as images, videos, texts, etc. TVC stands for a television commercial, which is a short video advertisement that airs on TV. Both of them are ways to promote your brand, product, or service, but which one is more effective? Here are five reasons why social media contents are better than TVC;
Cost-effective production and distribution
1. Social media contents are cheaper and easier to produce. You don't need a big budget or a professional crew to create engaging social media content. You can use your smartphone, laptop, or online tools to create and edit your own content. You can also use free or low-cost platforms like Facebook, Instagram, YouTube, or TikTok to distribute your content to millions of potential customers. According to Statista, there were 4.48 billion social network users worldwide in 2021, which is more than half of the global population.
Interactive and engaging communication
2. Social media contents are more interactive and engaging. Unlike TVC, which is a one-way communication, social media contents allow you to interact with your audience directly. You can get feedback, comments, likes, shares, and reviews from your customers instantly. You can also use features like polls, quizzes, live streams, or stories to create more engagement and loyalty. According to Hootsuite, engagement rate is one of the key social media metrics that measures how much people interact with your content.
Targeted and personalized content
3. Social media contents are more targeted and personalized. You can use data and analytics to understand your audience better and tailor your content according to their preferences, interests, and needs. You can also segment your audience based on demographics, location, behavior, or other criteria and deliver relevant and customized messages to them. According to HubSpot, 74% of online consumers get frustrated when they see content that has nothing to do with their interests.
Flexible and adaptable content
4. Social media contents are more flexible and adaptable. You can easily update, modify or delete your social media content anytime you want. You can also test different versions of your content and see what works best for your audience. You can also adapt your content according to the trends, seasons, or events happening in real-time. According to HubSpot, 45% of marketers say they change their content strategy based on performance data.
Unlimited reach and impact
5. Social media contents have more reach and impact. Unlike TVC, which has limited exposure time and audience size depending on the channel and time slot you choose, social media contents have unlimited potential to reach a global audience 24/7. Your social media content can also go viral if they are catchy, creative, or controversial enough to attract attention. According to HubSpot, visual content is 40 times more likely to get shared on social media than other types of content.
A quick summary, these are some of the reasons why social media contents are more effective than TVC in today's digital world. However, this does not mean that you should ignore TVC completely. Depending on your goals, budget, and target market, you may still want to use TVC as part of your marketing mix along with social media content.